​
Cigarette smoking has been a costly public health problem. Ms. Withem contributed to California's groundbreaking multi-channel media campaign which cut the rate of cigarette smoking among adults from 24 percent to 12 percent. Pictured is a billboard addressing the danger of second-hand smoke
Let CDM tell your story
-
​Conduct focus groups and media or competitor audits
-
Evaluate and summarize how your company is viewed within the competitive landscape
-
Develop and carry out a marketing plan to reach and persuade your distinct audiences with tailored messages
-
Create or update your web site and other e-content to drive business to your door
-
Script, produce and edit videos for viewing across platforms
-
Track effectiveness of the marketing program to maintain fluidity and provide your business with the most cost-effective solutions
Ms. Withem spearheaded the media campaign announcing the rollout of UK-based Tiny Computers' first-to-market wireless home entertainment technology. The result was a 7,500,000 consumer reach and 23 percent spike in retail traffic.
Ms. Withem directed the media launch of KCET's "California Connected," a public affairs program that aired throughout the state on PBS affiliates. The campaign reached millions of viewers and the outcome was a successful television debut.
"A hunch is creativity trying to tell you something."
- Frank Capra
A management consultant firm needed a way to raise their visibility among their market -- Fortune 1000 companies undergoing rapid change. The solution was a book about leadership, which included interviews of such thought leaders as Robert Reich, Donna Shalala and Bill Gates. The book proved a potent marketing tool that attracted new business for years to come.